Our amazing sponsors this year:


If you would like to sponsor the festival then you can do so right here with PayPal, but by all means read-on to learn more about the festival and the ways in which you can support our charitable aims or get in touch with any questions.

Download our 2017 sponsorship information here.

Sponsorship Options

Why sponsor the festival?

By supporting the Western Park charity beer festival, you will make a genuine difference to our local community…

The Western Park Beer Festival aims to turn every £1 in sponsorship into £3 for our chosen charity. By sponsoring a firkin, your £100 will be converted into £300 for LOROS.

The festival is not for profit and run solely for the benefit of the local community. All proceeds are ploughed back into Leicester and Leicestershire. The festival itself provides an opportunity for the people of Western Park and those further afield to come together and enjoy a good variety of mostly local beer and some fine local food.

A genuine business opportunity.

While supporting the charity beer festival will give you a little warm glow, we know warm glows don’t pay the bills. Fortunately, your support offers a tangible business opportunity too.

As the festival sponsor or a firkin sponsor, you, your staff and clients will be invited to our exclusive VIP tasting event before the festival opens. The tasting will be led by an industry professional and all guests will be invited to sample our stable of delicious beers, during a casual networking opportunity with fellow sponsors.

In addition to your business being associated with the festival, your brand will also be included on printed materials. You will also have the opportunity to place adverts within our programme, website, and on our Facebook page and Twitter account. The event will also be promoted in The Leicester Mercury, on BBC Radio Leicester and in smaller local media.

By supporting the festival your company name will be placed into 2000+ Western Park households, with 800 attendees expected over the two days. This will happily align your company with our efforts to improve the local community through the unifying medium of beer.

What we achieved in 2015.

WPBF 2015 Stats

This year’s charitable cause.

Each year we choose a local charity or good cause to receive the proceeds from the festival. This year we are supporting LOROS. LOROS Hospice is a local charity and every year they care for over 2,500 people across Leicester, Leicestershire and Rutland.

They provide free, high-quality, compassionate care and support to terminally ill adult patients, their family and carers.

You can find out more about these wonderful people and their incredible work here

How to sponsor the festival.

Sponsoring the Western Park Beer Festival couldn’t be simpler or more cost-effective.

We have two headline packages to choose from, all with amazing benefits and opportunities. We’d love to talk about how you could become involved.


Festival Sponsor.

3 available – £1,000 value

• Company logo on the festival beer glasses
• All printed material to carry the line ‘Sponsored by [your company name]’
• Company branding on all marketing and promotional activity
• 5 tickets to the event for clients/staff
• Complementary festival branded beer glass for each guest
• VIP tasting event access for all guests (Friday 19th August at 4pm)
• 5 x ½ pint beer tokens per guest
• Press releases in the local press detailing the association
• Social media campaign and links from our website
• Highest profile advertising space within the programme
• Publicity photocall opportunity at the event • A very warm glow from supporting the local community


Firkin Sponsor.

45 available – £100

• Sponsorship of a firkin (72 pints) with company branding on the barrel & programme
• Company logo on marketing and promotional activity
• ¼ page advert in the programme
• 3 tickets to the event for clients/staff
• Complementary festival branded beer glass for each guest.
• VIP tasting event access for all guests (Friday 19th August at 4pm)
• 5 x ½ pint beer tokens per guest
• Social media campaign and links from our website
• A warm glow for contributing to your local community


Ready to sponsor?  It couldn’t be easier, you can sponsor the festival with PayPal…

Sponsorship Options