Sponsorship


Interested in sponsoring our festival in 2019? Read on to learn more about the festival and the ways in which you can support our charitable aims, download our sponsorship leaflet to sign up for your spot, or do get in touch with any questions.

Why sponsor the festival?

Charity starts at home – and at Western Park Beer Festival we take this saying to heart. With your consistent and humbling support, local good causes and charities will continue to feel the benefit.

Roughly-speaking, every £1 raised in sponsorship will become £2 for our beneficiaries. A £100 firkin will generate £200 and so on. Every pound counts when we’re talking beer money.

By supporting our small and friendly beer festival – where kids even get their own (beer-free) session on the Saturday – you enable a proper community get together over some choice ale and snacks.

The sponsorship packages

If you’ve kindly agreed to chip in and sponsor the festival, it’s good to know your largesse won’t go unrecognised.

Should you sponsor a firkin or firkins, bar or the festival itself, you and your staff or clients will receive beer tokens to cover 2.5 pints of choice ale. Or those tokens can be exchanged for spirits, cider, wine or soft drinks. And, yes, even samosas. Your company will also receive multichannel publicity. In other words, your support will be highlighted on our popular Facebook, Twitter and Instagram accounts. Plus coverage within the WPBF website and local media.

Your name will also be visible to the 1,500 people who visit our small yet perfectly formed two day festival.

This year’s good causes

Leicester Wheels For All is a charity which mobilises people with physical or mental disabilities. Your finances will see LWFA build towards their fleet of battery-assisted side-by-side cycles for people with limited mobility.

Coram East Midlands is an adoption charity based in Shepshed which helps meet the needs of adopted children and their families. Your largesse will send nine families, up to 18 children and two volunteers, on a two night camp in Leicestershire.

Leicester Home-Start Horizons helps parents who require extra assistance in the home. Your finances will help the charity train volunteers at a cost of £100 each to support the growing needs of struggling families in the city and county.

The Western Ward Community Enterprise’s Project Hive aims to transform the EcoHouse in Western Park into a local centre for lifelong learning. They also plan to open a cafe in a building at the former Western Park Open Air School.

How to sponsor the festival

Sponsoring the Western Park Beer Festival couldn’t be simpler. Download our sponsorship leaflet to complete your booking. We have three packages to choose from:

Festival sponsor

2 available – £1,000 value

• Company logo on festival beer glasses
• All material to include ‘Sponsored by [your company name]’
• Full page advert in the programme
• Company branding on all marketing
• Five tickets to the event for clients/staff
• Complementary and collectable festival beer glass for each guest
• Five half pint beer tokens per guest
• Multichannel publicity

Bar sponsor

5 available (real ale, craft keg, wine, gin or food bars) – £300 value

• Company branding on all marketing
• Half page advert in the programme
• Three tickets to the event for clients/staff
• Complementary and collectable festival beer glass for each guest
• Five half pint beer tokens per guest
• Multichannel publicity

Firkin sponsor

26 available (cask, keg or cider) – £100

• Company branding on all marketing
• Two tickets to the event for clients/staff
• Complementary and collectable festival beer glass for each guest
• Five half pint beer tokens per guest
• Multichannel publicity

In good company

In 2018 we said a huge thank you to Everards and to Geo-Matters for stepping up to be main festival sponsors, as well as saying a big thank you to our bar and firkin sponsors. We couldn’t do what we do without you. Thanks to them, we were able to donate £10,500 to charity in 2018, and we hope to do even better in 2019!

WPBF_2018_Sponsors_Page